World Breastfeeding Week October 1 – 7, 2014
Prairie North Health Region (PNHR) is celebrating World Breastfeeding Week, October 1 – 7, 2014. The week serves to protect, promote and support breastfeeding as the optimal method of infant feeding and emphasizes that breastfeeding provides benefits for mother and baby.
PNHR works to protect, promote and support breastfeeding in several ways. Throughout the year, the Prairie North regional breastfeeding committee distributes breastfeeding posters to schools, doctors' offices and public buildings throughout the health region. These posters show Saskatchewan mothers from different backgrounds breastfeeding in a variety of locations. Look for these posters in your school or office. If you would like a poster for your workplace, call 306-446-6400.
The health region will soon be providing new training to nurses covering all aspects of breastfeeding. Once fully implemented, all nurses in direct contact with new breastfeeding moms will have more in-depth knowledge of the benefits of breastfeeding and how to fully support new moms. This will ensure that moms get consistent messaging and support in hospital and in the community.
PNHR encourages the community to protect, promote and support breastfeeding. Some ways to do this are to educate your children at an early age of the health benefits of breastfeeding and to make them aware that breastfeeding is the normal way to feed an infant. You can also look for children's books in your local library that show breastfeeding moms. Businesses and workplaces can support breastfeeding by providing comfortable seating for breastfeeding moms and by displaying the new breastfeeding posters and ‘Breastfeeding Welcome Here' stickers available from PNHR.
Exclusively breastfed infants have a lower risk of chronic disease including obesity, diabetes, cancer and heart disease, as well as a lower risk of ear infections, and asthma/allergies. Breastfeeding is the normal way of providing complete nutrition to babies. Breast milk not only provides the perfect nutrition for babies, it is convenient, portable, always served at the right temperature, sanitary and economical.
Breastfeeding provides health benefits to the nursing mother, such as decreasing the risk of breast and ovarian cancer, and helping mom return to her pre-pregnancy weight. Breast milk is also custom-made to meet the changing nutritional requirements of the growing baby.
For more information about World Breastfeeding Week or for breastfeeding help, contact:
- Meadow Lake Lactation Consultant at 306-236-1570
- North Battleford Lactation Support at 306-446-8632
- Lloydminster Lactation Consultant, at 306-820-6225
- Public Health Nutritionist at 306-446-6415
For more information or to arrange interviews, contact:
Linda Lewis, PNHR Communications Officer Office: 306-446-6625
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