September 20, 2013
Young people in Meadow Lake made a lot of positive choices this summer, leading to success for the community's first-ever Positive Ticketing Campaign sponsored by Prairie North Health Region, the City of Meadow Lake, local businesses, and service providers.
About 200 ‘tickets' were handed out to children and youth in Meadow Lake between July 2 to August 31, 2013. The young people were ‘caught' for such positive choices as wearing a safety helmet, being active outdoors, helping fix a truck, and mowing a neighbour's lawn, to name a few. The tickets were handed out by members of the Meadow Lake RCMP, the Meadow Lake Fire Chief, the City Bylaw Officer, or members of Meadow Lake's Emergency Medical Services.
Children and youth who were ticketed had the opportunity to redeem their ticket for a reward at one of six participating businesses. The reward options were purposely chosen to reinforce the message that positive choices are important. The redeemed tickets were entered into a draw for a Samsung tablet, sponsored by Innovation Credit Union. The winner was Kenton Bouvier of Meadow Lake.
Anne Duriez, Prairie North Health Region Population Health Promotion Coordinator with Community Health Services in Meadow Lake, reports that “The Positive Ticketing campaign achieved its two goals: to reward young people for promoting safety or physical activity, or for being a role model in their community; and to provide the adults doing the ticketing with an opportunity to build positive relationships with the youths.”
Duriez also acknowledges the overwhelming support from local business, service providers, the City of Meadow Lake, along with Prairie North Health Region's Population Health Promotion Unit in making the campaign a success. “Congratulations as well to all of the young people who received Positive Tickets during the campaign,” added Duriez.
Prairie North's Population Health Unit in Meadow Lake thanks the Meadow Lake Aquatic Center, Meadow Lanes Ltd, Ron's Plumbing and Heating, Meadow Lake Subway, Martodam's The Clothing People, The Source, Northern Pride Publications, Innovation Credit Union, the City of Meadow Lake's Fire Chief and Bylaws Officer, Meadow Lake RCMP, and Meadow Lake Emergency Services for their participation.
The idea of Positive Ticketing was first introduced by Richmond, BC RCMP Superintendent Ward Clapham as part of a vision to “imagine cops catching kids for doing things right”. Since then, Positive Ticketing campaigns have been used by law enforcement, businesses and others in communities across Canada to build relationships with young people.
For a printable version of the news release, click here.
For more information or to arrange interviews, contact:
Linda Lewis, PNHR Communications Officer