March 8, 2013

Be on the lookout, skiers and snowboarders: throughout March, tickets will be issued to people at Table Mountain Regional Park. But these aren't your ordinary tickets – they are part of a Positive Ticketing Campaign spearheaded by Prairie North Health Region with the support of Table Mountain Regional Park Management aimed at rewarding people for doing good things.

Prairie North Health Region employees and staff at Table Mountain will be ticketing skiers and snowboarders of all ages for wearing helmets. “Not only are we rewarding people for promoting safety and physical activity but we're recognizing them as role models in their community,” says Ashley White, an educator with Prairie North's Population Health Promotion Unit. Those “caught” will be rewarded with an iTunes gift card.

Richmond, B.C. RCMP superintendant Ward Clapham first introduced positive ticketing with a vision to “imagine cops catching kids for doing things right”. Since the introduction of the program, positive ticketing has been used by law enforcement, business, and others in communities across Canada to build relationships with young people.

This pilot project is funded by Prairie North Health Region – Population Health Promotion Unit.

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For more information or to arrange interviews, contact:

Kerilyn Voigt
Communications Officer
Prairie North Health Region
306-446-6002
kerilyn.voigt@pnrha.ca